A mood board is the term we use for an inspirational collection of content showing the visual style for a website. This includes the colour palette, images, icons, fonts, etc. When starting to work on a new project it is helpful to first start with a mood board to ensure that the designer is on the same page as the client before starting the full structural design process.
Depending on your project, mood boards should include:
Images: Brand images, stock photography, product images, inspiration, etc.
Colors: Brand colour swatches, extended colour palettes, accessible color options, etc.
Fonts: The different font choices along with the different weight options
Textures: Any patterns or shapes that will be incorporated
Layout / frameworks: If you are working on a website, you may choose to add a basic framework or layout of how the site might be best represented
Explanations: Explain the elements you’ve added to the board and how they will work together in the final design.