SEO stands for Search Engine Optimization, which is the process of making changes to a website that help the pages rank higher in search engine results, thus increasing the quantity and quality of the traffic to the website. SEO focuses on organic traffic as opposed to traffic that comes from paid advertising.
How SEO Works:
Web search engines like Google, or Yahoo, have crawlers that go out and gather information about all the content they can find on the internet. These crawlers bring back all that information and use it to build an index that is then fed through an algorithm that tries to match all that data with your search query.
There are a ton of factors that go into a search engine’s algorithm and most of them are a closely guarded secret. What we do know are things like mobile friendliness, website speed, content quality, Keyphrase matching and density, links, accessibility, Domain Age are all major factors that determine where your results will appear.
SEO is an ongoing process of improvement. Organic SEO growth takes an investment of time and money and will not deliver immediate results. There is a lot of research and testing that needs to take place before you start seeing results. Once you start seeing results, you will see a slow constant growth over time. Organic SEO ranking is lasting ranking, even if you stop investing time in SEO, it will stand in place for quite a while, as opposed to advertising that you must always pay for to stay in the game.
Depending on your competition, SEO can be a tough battle, or ranking could be extremely easy. But it’s important to stay on top if you see your ranking start to dip. Search engines constantly refine their algorithms and your competition may invest in SEO as well in order to increase their listings above yours.
If you want more information on SEO and how we can help, please call 905-852-2615.